World Smell Day
World Smell Day is 31 – in 2019!

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10 things about Your Sense of Smell

Scent as Therapy - Oceanic Amber

Osmical Tasks for WSD

The WSD Aromatic Quizzes

The Joy of Smelling

The Language of Olfaction

Your Precious Individuality

The Girl With The Perfect Perfume

Scent as Sacrament

History of World Smell Day

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Dr George Dodd – summary biography

George is particularly well suited to be the founding father of World Smell Day, as he has the unique combination of not only being a world renowned expert on the Sense of Smell but also an Aroma Scientist, working Master Perfumer and Aroma Therapist.

  • George is an Aroma Scientist and Bio-Chemist as well as a Master Perfumer. His background in Molecular Science and Bio-chemistry has led to the development of an international reputation for fundamental research on Smells and Aromas.
  • He originally studied Chemistry at Trinity College, Dublin but has spent much of his scientific life straddling the fields of chemistry and perfumery, gaining a DPhil from the University of Oxford along the way.
  • His career has covered both Academia – including setting up the Smell Research Group at the University of Warwick - and several start-up companies
  • George still maintains links with the world of academia through a close working relationship with the group that he founded at Warwick.
  • The first love in his life was smelling things and making perfumes. When he was 14 he had a sophisticated set of chemical glassware for making smelly chemicals, and by the time he was 16, working with a small Irish company, he was learning the basic perfume trade.
  • He studied chemistry in Trinity College, Dublin with research projects on spearmint type odours. He then began research on small molecules binding to proteins - the key event in the sense of smell - at the University of Oxford and acquired a D.Phil (Ph.D).
  • After a spell working in Unilever on a variety of smell projects he joined the University of Warwick where he founded the smell research group in 1971 and directed its work until 1994.
  • Over the years, he founded a perfume studio in Stratford-upon-Avon, had a consultancy company with a colleague working on diverse smell and perfume projects and, in 1995, was a founding director of the world’s 1st smell biotechnology company – Kiotech int plc.
  • He also developed The Perfume Studio in a wonderfully wild region of Scotland and continues working in the smell research group at the University of Warwick.
  • He is one of the founding Directors of Scent & Aroma Technology Systems Limited (Aroma Academy ( ) and Perfume Academy (
  • His interest in aroma training kits goes back to the late 1970s when he held evening classes in perfumery at the University of Warwick, and made a simple training kit for the students. Over the years, he has made smell training kits for several bodies including one for blind children for the Royal National Institute for The Blind. (It should also be noted that George continues to be involved with the University of Warwick.)
  • He was one of the pioneers of Personal Perfumes and continues this passion today through his work at the Perfume Academy

World Smell Day 2019 is sponsored by Aroma Academy™ and Perfume Academy™ - trading divisions of Scent & Aroma Technology Systems Limited.